There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.
However, one of the golden rules that is often over-looked is just simple plain old preparation.
Having an action plan — you might call it a Roadmap, Critical Path, New Business Plan or Marketing Plan — in place for the months and potentially years ahead is crucial for your business’s success. But so too is having the flexibility and ability to change it, if and when necessary.