As a creative agency director you know how vital networking is to growing your business. LinkedIn is a powerful tool for building relationships with potential clients, collaborators, and industry leaders. But just having a profile isn’t enough – you need a strategy to turn connections into opportunities.
Those agencies that get it right know that new business campaigns should not be short term, but need to be part of a planned, overarching strategy that is employed and measured consistently. They also know that the new business team shouldn’t be sat within a silo, it must be fully integrated in the business of an agency to achieve its goals. It is not necessarily complacency that agencies can suffer from when seeking new business, but not refining the approach.
Here at The Hand, we’ve written before about the culture within the agency environment and the need to embrace the sales process. But we haven’t yet shared the essential tools for getting it right once the culture is addressed.