What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
In the fast-paced world of creative agencies, where every pitch is a potential game-changer, the role of quality data in prospecting can’t be overstated. For agencies striving to stay ahead of the curve, harnessing the power of good data can mean the difference between a successful client acquisition and a missed opportunity.