What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
Five things design clients REALLY want (but are probably too afraid to ask)
Keeping clients happy is vital to the success of any design agency. Their endorsement of your services and personal recommendation is the easier and quickest way to win more business. But how do you do it?
It’s easy to walk away from a new business meeting thinking it went well. But how often do you consider whether you ‘closed’ as well as you could have done?