What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.
However, one of the golden rules that is often over-looked is just simple plain old preparation.
A creative agency without a well-planned and consistent new business strategy is like a ship without a rudder—it’s hard to stay on course, and success can feel like luck rather than design. Establishing a consistent approach is the key to growth and sustainability.