What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
How often have you really stopped to ask your clients how they’ve found working with you?
If the answer is ‘never’ or ‘not that often’, it might be time to look at this…
If we had a penny for every time we received one of those ‘we’ve reviewed your website and can help’ emails, we’d all be rich. Those emails are destined for the desktop trash can. Even more infuriating is the follow up ‘I’ve been trying to call’ email that follows just one day later.