What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
It’s hard to believe that we’re fast approaching 2021 already. None of us could have predicted the events of this year and how tough it would be. But with the second wave of COVID-19 now well upon us, we know that there will be even tougher times ahead. In fact, the only thing that feels certain right now is uncertainty!
I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is! It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…