How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
It’s a commonly held belief that the right data is one of the most valuable business assets. Data powers almost every aspect of our working lives today, and new business is certainly no exception.
