How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
It’s easy to walk away from a new business meeting thinking it went well. But how often do you consider whether you ‘closed’ as well as you could have done?
