What’s in a name?

Does your agency’s name influence its destiny?

What’s in a name?

How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!

Listen to Episode 4, of Linking-In

Other News

Why Personalised Approaches Matter
by The Hand 7th July, 2025

As the owner of a creative, marketing, or graphic design agency, you’ve probably already felt the growing pressure to embrace AI-driven tools and digital automation in your lead generation process. Sure, AI and mass emails can help you reach a wide audience quickly, but here’s the truth: relying solely on them could be hurting your business in the long run.

SAY
HELLO