Linking-In with Keith & Natasha: Agencies & “Purpose”
In the news: Parkrun and phone boxes that power cars.
Interview with Jayne Noblet of The Collaborators – What does it mean to be a B Corp?
How to obtain B Corp status
B Corp and the Food and Drink industry
How B Corp helps you win new clients
Should B Corp be adopted by the Government?
Missed climate goals and targets
Unilever’s change of purpose strategy
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?
Does your agency’s name influence its destiny?