How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
If you’re running a creative, marketing or digital agency in the UK, you already know how tough the competition is. The market can feel quite saturated, and standing out takes more than just a flashy website or a killer portfolio.
It takes a solid pipeline of opportunities and even more importantly, the right leads
But what does ‘the right lead’ even mean?
Let’s break down what lead generation should really be doing for your agency and why qualifying those leads is more important than ever.
