What’s in a name?

Does your agency’s name influence its destiny?

What’s in a name?

How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!

Listen to Episode 4, of Linking-In

Other News

The art of conversation
by The Hand 2nd August, 2024

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

Expertise is never a dirty word
by The Hand 20th April, 2022

In today’s world convenience is everything, which has given rise to the ‘one stop shop’ idea. The world of the creative and digital agency has been no different, with more and more agencies turning their hands to a host of different skills in the pursuit of meeting their clients’ needs.

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