How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
A creative agency without a well-planned and consistent new business strategy is like a ship without a rudder—it’s hard to stay on course, and success can feel like luck rather than design. Establishing a consistent approach is the key to growth and sustainability.
