Getting back to basics…how to talk to strangers

We’ve said it before and we’ll keep saying it….new business is all about relationships.

 

Getting back to basics…how to talk to strangers
by The Hand 17th January, 2024

But is today’s technology actually preventing us from developing meaningful relationships – both in business and in life more generally?

Have some of us forgotten the art of good conversation and where to start with someone new? Are you seeing more agency staff lacking confidence in how they go about this?

We’ve observed a lot of this and are seeing a growing trend of people over-estimating the power of persuasion via text based communications whilst vastly under-estimating the power of their persuasion via face-to-face communication.

If this resonates with you then have a listen to this podcast.

Our MD Natasha Ellard-Shoefield chats to Keith Smith from The Advertist and Peter Meikle Partner and Head of News & Media Relations EMEA, at PR agency FleishmanHillard UK about why we might be losing the art of human conversation and relationship-building.

 

 

 

Other News

Why Partnering with a New Business Agency Could Be the Best Move for Your Creative Agency

Why Partnering with a New Business Agency Could Be the Best Move for Your Creative Agency

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by The Hand 10th March, 2025

Let’s chat new business development.

We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.

But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.

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