Creative agency new business. A health-check.

We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?

Creative agency new business. A health-check.
by The Hand 18th May, 2022

If you haven’t, then answering our key health check questions could help you to diagnose whether it’s time to switch up what you’re doing on business development:

  • Do we have a compelling proposition and a really clear idea of who our ideal clients are?
  • Are our most senior stakeholders within the business involved? Is there a team approach to new business or is it just the job of one individual?
  • Are we tracking our activity effectively via a roadmap and do we have evidence of what is working really well and what hasn’t worked well in the past?
  • Are we confident in our sales approach and skills?
  • Are we on top of the process day to day? Do we have a robust process for tracking and follow up?

If you feel confident in all of your answers, then you’re probably firing on all cylinders when it comes to new business. If not, then don’t feel too nervous to reach out for help.

We’d be happy to support you to refine and perfect your approach so you can start seeing good results. Just drop us an email at natasha@thehand.fandftesting.com

 

Other News

Enter the business development age…

Enter the business development age…

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by Natasha Ellard-Shoefield 30th August, 2018

When we say, that person is really good on the phone, or is great face-to-face, or writes compelling propositions, what is the key ingredient – their great personality aside? It is the fact that they are a good communicator.

So, when you are thinking about how to approach selling your agency’s creative services and technical skills, what will be key to being armed with the right tools to do this? Stretching your communications skills, improving them, developing them, just like you would limber up before running a race.

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