Jumpstart your Business

Our MD, Natasha Ellard-Shoefield, was delighted to be asked by Creative England to run a Business Development webinar for Creative England as part of their Jumpstart your Business series.

Jumpstart your Business
by The Hand 27th July, 2021

It was fascinating to spend some time in the company of creatives both in the process of setting up their own businesses, and in early stages of business. The session was focused on a number of key areas:

  • Business growth and success
  • Developing a strategic roadmap/plan
  • Generating leads to win new customers
  • How to retain the existing customers

There were some great questions from the audience and some themes that emerged from the discussion were:

  • The reality of being a business owner vs doing what you love every day
  • The need to create a strong proposition (and stay true to it)
  • Getting your head around the new business process and not being afraid to ‘sell’
  • And of course, our personal favourite, the importance of roadmapping!

All in all, it was a fantastic session that we really enjoyed being part of. We wish all the participants the very best luck for the future and look forward to seeing those businesses emerge on the scene!

Other News

That Crucial Human Touch in B2B Sales

That Crucial Human Touch in B2B Sales

VIEW
by The Hand 18th August, 2023

In the complex arena of B2B sales and marketing, personalisation is the absolute cornerstone of successful engagement. The development of AI has undoubtedly reshaped how businesses approach marketing and sales, offering unprecedented efficiency in certain tasks. However, it’s vital to debunk the notion of AI being able to achieve successful personalisation and connection all on its own. It can’t.

Whilst AI can expedite processes, it fundamentally lacks the depth of human understanding of language nuances and emotion. Let’s delve a bit more into the symbiotic relationship between human expertise in personalisation and AI efficiency as a tool in the complex B2B world. Because whilst it’s clear it can make the process more efficient, what I see no evidence for is how AI can replace the human touch. I just don’t believe it can right now.

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