It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
My contribution is…
Spend half a day prior to your Christmas party to assess the successes you’ve had through the year – your wins and traction. Devise and plan a new ‘test and learn’ campaign to drive momentum in the new year. Boost off 2019 with an approach that deeply connects with your audience(s).
The creative and marketing industry is growing at an exponential rate, which means the competition is fierce. New agencies are popping up every day, each promising to provide innovative solutions for their clients.
So how do you ensure your agency stands out and attracts the right clients?
I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is! It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…