It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
If you’re running a creative, marketing or digital agency in the UK, you already know how tough the competition is. The market can feel quite saturated, and standing out takes more than just a flashy website or a killer portfolio.
It takes a solid pipeline of opportunities and even more importantly, the right leads
But what does ‘the right lead’ even mean?
Let’s break down what lead generation should really be doing for your agency and why qualifying those leads is more important than ever.
Let’s chat new business development.
We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.
But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.