It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
Five things design clients REALLY want (but are probably too afraid to ask)
Keeping clients happy is vital to the success of any design agency. Their endorsement of your services and personal recommendation is the easier and quickest way to win more business. But how do you do it?
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?