It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
It’s a commonly held belief that the right data is one of the most valuable business assets. Data powers almost every aspect of our working lives today, and new business is certainly no exception.
As a creative agency director you know how vital networking is to growing your business. LinkedIn is a powerful tool for building relationships with potential clients, collaborators, and industry leaders. But just having a profile isn’t enough – you need a strategy to turn connections into opportunities.