Training and Coaching

Learn, adapt, improve – we know this is important in your creative world – it’s true for winning more new business too. Your team can be nurtured and coached to become better at business development.

The Hand believes that effective training and coaching are essential for empowering your team and enhancing overall business performance. Our training programmes are tailored for both client services / project leads and creatives of all levels and are designed to provide the skills and knowledge necessary for building commercial confidence to effectively support business development – from growing accounts to winning pitches, to leveraging more out of meetings. Managing Director, Natasha Ellard-Shoefield (DBA Expert), personally runs The Hand’s training programmes which focus on skills and techniques building to enhance our clients communication, and commercial skills.

Starting with a thorough assessment of your team’s current capabilities, we identify areas with you for improvement. Based on this, we create customised training plans that address these gaps and build on existing strengths. Our training covers a wide range of topics, including business development techniques, objection handling, negotiation skills, client growth, handling meetings more effectively, building trust and more.

We also focus on enhancing communication and commercial skills, crucial for building relationships, negotiating deals, pitching and delivering compelling presentations. Our training includes practical exercises and scenarios in a supportive environment. We offer coaching on commercial acumen, helping your team understand the financial and strategic aspects of business development, enabling them to make informed decisions that contribute to your organisation’s success.

Our coaching for creative professionals is specifically designed to help them navigate the ever-changing business landscape. We address unique challenges, such as balancing day to day priorities with commercial requirements in the agency / business, and provide strategies for developing a strong personal brand via LinkedIn, building a professional network, and understanding market trends.

We offer both individual and group coaching sessions, depending on your needs. Individual sessions provide personalised guidance, while group sessions foster collaboration and peer learning. This combination ensures comprehensive training that meets both individual and collective needs.

Our training and coaching services are flexible and adaptable to your schedule and preferences. We offer in-person and virtual sessions, along with a range of resources and materials accessible at your convenience. Our goal is to provide a supportive and engaging learning experience that delivers real results.

By partnering with The Hand to enhance your team’s sales and communication skills, you empower them to reach their full potential. Our training and coaching services will help you develop a team with commercial savvy and strong lead generation and new business development capabilities at its core. Get in touch with us if you want to find out more about how we might support you.

OUR SERVICES

Learn, adapt, improve – we know this is important in your creative world – it’s true for winning more new business too. Your team can be nurtured and coached to become better at business development.

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