The Hand Talks

In a sea of other creative agencies, it can sometimes be really difficult to stand out. Yes, your work will do some of the heavy-lifting but it certainly can’t do it all. So, it’s important that you differentiate yourself and give clients a reason to engage with you over others.

One question we get asked almost daily by creative agency owners is whether to employ someone internally to do new business or whether they should work with a new business agency. Although it’s a tricky one for us to answer, given what we do, it is an interesting area to explore.

From time to time, we’ve all be caught off guard by what seems like the most basic of questions. You’ve done your homework, you’ve prepared and researched for your new business meeting and you feel ready to tackle the world head on.

And then you get ‘the question.’

Coming out of the crazy year that was 2020, it’s fair to say that we could all do with some pointers on how we approach this new year.

Breathe (through your mask of course)… you’ve almost made it!  2020 is almost behind us, and for many, that will come as a huge relief. It’s been really tough, but we’ve also adapted and learned a lot. And whilst we may all feel a little bruised, it’s worth taking the time to reflect on the things that 2020 has taught us and the issues it has raised, which will no doubt shape the way in which we’ll work for years to come.