Give your new business activity a good old spring clean
by The Hand
Spring is in the air and so whilst you might be thinking about giving your home a good old spring clean, then why not do the same for your business?
The danger of mass cold emails
by The Hand
If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…
The best new business opportunities could be right there in plain sight
by The Hand
Sometimes we’re so busy with trying to attract new clients that we overlook the warmest route to new business: through our existing clients.
2023: Pushing past tougher times in the creative industry
by The Hand
We’ve already hit the ground running in 2023 and are having some great conversations right now with creative and digital agencies about their new business plans for the next twelve months.
What do clients look for in an agency partner?
by The Hand
We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.
But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.
Creative agency new business. A health-check.
by The Hand
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?