How much your agency charges for its work is critical to success… Or is it?
by The Hand
What is creativity worth?
‘Lazy Selling’ Listen to the latest Podcast
by The Hand
The latest podcast has just been launched, listen now…
Dissecting the new business issues of the day-new podcast series!
by The Hand
Looking for a new podcast to listen to? We’ve got just what you need…
Getting back to basics…how to talk to strangers
by The Hand
We’ve said it before and we’ll keep saying it….new business is all about relationships.
That Crucial Human Touch in B2B Sales
by The Hand
In the complex arena of B2B sales and marketing, personalisation is the absolute cornerstone of successful engagement. The development of AI has undoubtedly reshaped how businesses approach marketing and sales, offering unprecedented efficiency in certain tasks. However, it’s vital to debunk the notion of AI being able to achieve successful personalisation and connection all on its own. It can’t.
Whilst AI can expedite processes, it fundamentally lacks the depth of human understanding of language nuances and emotion. Let’s delve a bit more into the symbiotic relationship between human expertise in personalisation and AI efficiency as a tool in the complex B2B world. Because whilst it’s clear it can make the process more efficient, what I see no evidence for is how AI can replace the human touch. I just don’t believe it can right now.