It’s not just content, it’s how it is delivered
by Natasha Ellard-Shoefield
It has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ by trade, whether visually or in the written word, will all see and recognise this, wherever we personally think we may be on the ‘creative’ spectrum.
So, why is it that within the creative agency world, there is little similar reflection about deploying business techniques and processes?