The Hand Talks

Agency new business: looking ahead to 2021

by The Hand

It’s hard to believe that we’re fast approaching 2021 already.  None of us could have predicted the events of this year and how tough it would be. But with the second wave of COVID-19 now well upon us, we know that there will be even tougher times ahead. In fact, the only thing that feels certain right now is uncertainty!

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The Hand meets The Advertist podcast: listen here

by Natasha Ellard-Shoefield

The Advertist is the UK’s first independent resource for new business professionals. Managing Director of The Advertist Keith Smith kindly invited me to engage in a podcast to gain my thoughts on common beliefs around new business/sales.

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Enter the business development age…

by Natasha Ellard-Shoefield

When we say, that person is really good on the phone, or is great face-to-face, or writes compelling propositions, what is the key ingredient – their great personality aside? It is the fact that they are a good communicator.

So, when you are thinking about how to approach selling your agency’s creative services and technical skills, what will be key to being armed with the right tools to do this? Stretching your communications skills, improving them, developing them, just like you would limber up before running a race.

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