The Hand Talks

The Real Deal on Lead Generation for Creative Agencies: Why Qualification Matters

by The Hand

If you’re running a creative, marketing or digital agency in the UK, you already know how tough the competition is. The market can feel quite saturated, and standing out takes more than just a flashy website or a killer portfolio.

It takes a solid pipeline of opportunities and even more importantly, the right leads

But what does ‘the right lead’ even mean?

Let’s break down what lead generation should really be doing for your agency and why qualifying those leads is more important than ever.

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Why Creative Agencies Should Partner with a New Business Agency

by The Hand

In the fast-paced world of creative industries, staying ahead of the competition is essential. As a creative, digital or marketing agency, you already excel in delivering outstanding work for your clients, but growing your business requires far more than just creative flair. And it’s a process that requires you to invest time and resources on a regular and consistent basis.

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How Healthy Is Your Agency’s Sales Pipeline—And Will It Really Convert?

by The Hand

If you’re in the UK creative agency scene, you know the thrill of landing a big project and the anxiety of wondering if your sales pipeline is actually going to deliver. We’ve all been there… looking at that shiny list of potential clients and wondering, is this going to convert into actual work or is it just a pipe dream?

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The art of conversation

by The Hand

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

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