Rebecca Franchini

I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is!  It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…

It’s a commonly held belief that the right data is one of the most valuable business assets. Data powers almost every aspect of our working lives today, and new business is certainly no exception.