Miranda Obiora

Many of us struggle with the notion of ‘selling’. We don’t want to be seen as salespeople because it feels a bit grubby, for some reason. Yet, each of us do sell every single day. When we want to get a new idea across in a creative brainstorm, that’s selling. When we want to persuade our partner to go on that camping trip to the Lakes, we’re selling. When we try to convince our little ones to eat their broccoli, that’s selling. So, why do we get a bit uncomfortable about it when it comes to ‘selling’ in a new business context?

When you’re pitching for new business it’s often too easy to put the entire focus on ‘what’ you say, rather than how you come across.

It’s really easy to forget that so much of all communication is non-verbal and that it’s the things that you don’t say that can often convey the most information. The way you present yourself in a new business meeting is so important and so it’s worth thinking about how body language can set the tone of both that meeting but also of a future relationship.