If you haven’t had to go out and seek new clients for your creative agency before, it can be hard to know where to start. Even for the most experienced agencies out there, you don’t always have the time to step back and question whether what you’re doing on the new business front is effective.
We all know how challenging it can be to constantly juggle client work while also trying to grow your agency. That’s why so many agencies rely on external new business support to help keep their pipeline full. But what happens when the magic starts to fade? How do you know when it’s time to make a change?