Securing new business often comes down to how effectively you pitch your agency. Whether it’s a formal presentation, a casual conversation, or a written proposal, how you present your agency can make the difference between winning and losing a client. So how can your agency make sure its pitch hits the mark?
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?