I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is! It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…
Having an action plan — you might call it a Roadmap, Critical Path, New Business Plan or Marketing Plan — in place for the months and potentially years ahead is crucial for your business’s success. But so too is having the flexibility and ability to change it, if and when necessary.