Securing new business often comes down to how effectively you pitch your agency. Whether it’s a formal presentation, a casual conversation, or a written proposal, how you present your agency can make the difference between winning and losing a client. So how can your agency make sure its pitch hits the mark?
When you’re pitching for new business it’s often too easy to put the entire focus on ‘what’ you say, rather than how you come across.
It’s really easy to forget that so much of all communication is non-verbal and that it’s the things that you don’t say that can often convey the most information. The way you present yourself in a new business meeting is so important and so it’s worth thinking about how body language can set the tone of both that meeting but also of a future relationship.