Alexandra Rutstein

I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is!  It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…

If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…