Effective lead generation is not about volume. It is about relevance, timing and creating the right conditions for meaningful commercial conversations.
The Hand specialises in booking / arranging qualified meetings with decision-makers through bespoke lead generation and new business campaigns. Our approach is designed to create real opportunities by understanding your ideal clients, their needs and when they are most open to engagement.
We begin with a detailed understanding of your agency, your proposition and your ideal client profile (ICP). This allows us to focus activity on the organisations and individuals most likely to value what you offer, rather than relying on mass outreach.
Our campaigns are carefully structured to develop dialogue over time, moving prospects from initial contact to informed, engaged conversations – and ultimately to qualified meetings.
We use best-in-class information and data resources, including ZoomInfo, Cognism and The Advertist, alongside in-depth research and human-led, AI-supported insight, to ensure targeting is accurate, relevant and GDPR compliant.
This focused approach allows us to work with quality data, verify intent and tailor messaging to reflect your audience’s priorities and timing – resulting in better conversations and stronger outcomes.
Lead generation does not stop at outreach.
We create structured communication sequences that nurture prospects through the engagement journey, building trust, demonstrating value and maintaining momentum. This may include personalised email outreach, LinkedIn engagement and direct meeting booking, depending on what is most appropriate for your audience.
The objective is always the same: to book qualified meetings with people who are genuinely open to conversation about their challenges.
We do not believe in mass activity for the sake of metrics. Every campaign is monitored, refined and adjusted to ensure effort is focused where it delivers the greatest return.
By prioritising relevance, clarity and consistency, we help creative agencies build pipelines that convert – without compromising brand or credibility.
A high growth experiential agency partnered with The Hand to deepen engagement with senior marketing leaders responsible for brand experience and consumer engagement. Although the agency was thriving creatively, it needed a structured approach to generate meaningful commercial conversations and build sustained momentum.
We created a powerful sequence of insight led communications designed to highlight the agency’s strategic value. Working closely with the senior team, we defined the ideal client profile, developed sector relevant content and delivered a tightly managed outreach programme across email, phone and LinkedIn. The campaign placed thought leadership at the centre of the commercial journey and helped position the agency as a trusted partner to leading consumer and travel brands.
The event we developed together acted as a focal point for relationship building and meaningful exchange. A disciplined post event sequence of analysis and tailored follow ups ensured commercial momentum carried forward.
• Engagement with 150 relevant brands and senior decision makers
• 12 qualified opportunities entered the pipeline within nine months
• Return on investment of three times within year one
• Strengthened brand awareness and sustained multi channel engagement
• Demonstrated the commercial value of thought leadership led outreach
The Hand helps ambitious agencies turn insight into commercial advantage by ensuring every exchange builds trust, authority and opportunity.
An award winning film and production agency partnered with The Hand to extend its international reach across lifestyle, entertainment and luxury sectors. Although known for exceptional craft, the agency needed stronger visibility among global decision makers.
We created a thought leadership narrative exploring the role of craft in a saturated content landscape. This became the centre of a structured global outreach strategy targeting executive producers, creative leads and brand directors.
The programme built toward a virtual screening and live question and answer session that showcased both creative excellence and strategic thinking. A disciplined follow up process converted interest into concrete opportunities.
• Engagement with 260 global brand and production leaders
• Over 50 attendees from 12 countries
• 14 qualified international opportunities developed
• More than 600000 pounds projected revenue for year one
• Expanded visibility and credibility in global markets
The Hand positioned the film agency as a creative partner capable of delivering world class craft at international scale.
Client Services Director, Creative Agency, London
Partnering with The Hand means a transparent, focused approach to lead generation that delivers quality meetings and measurable return on investment.
Get in touch with us today to discuss how we can support your lead generation goals.
Lead generation works best when aligned with clear business development strategy. It often sits alongside campaigns, events and strategic planning to ensure activity is focused, consistent and commercially effective.
Yes. Many agencies come to us after experiencing high-volume, low-quality outreach. Our role is often to refine targeting, improve messaging and bring structure and focus to lead generation activity so it delivers better results.
For us, lead generation is about creating relevant, timely conversations with the right decision-makers. It focuses on understanding who you should be speaking to, what matters to them and when engagement is most likely to lead to a meaningful discussion.
Yes. Our lead generation campaigns are designed to book qualified meetings with decision-makers who are open to conversation. We focus on quality over volume, ensuring meetings are relevant, informed and aligned with your commercial goals.
We do not rely on mass emailing or volume-led activity. Our work is highly targeted and relationship-led, using verified data, careful research and tailored messaging to engage specific individuals rather than broad lists.
We work with you to define and refine your ideal client profile (ICP). From there, we use best-in-class data tools such as ZoomInfo and Cognism, alongside deeper research, to identify organisations and decision-makers that are most relevant to your agency.
Yes. We use GDPR-compliant data sources and follow a considered, ethical approach to outreach. Compliance, relevance and respect for the recipient are central to how we work.
Depending on your audience, a considered blend of personalised email outreach, LinkedIn engagement and converstations. We focus on the channels most appropriate for your sector and decision-makers, rather than a one-size-fits-all approach.
Success is measured by the quality of conversations and meetings generated, not just activity metrics. We focus on engagement, relevance and outcomes that contribute to a healthy, sustainable new business pipeline.
If lead generation is one part of a wider growth challenge, we can help you identify the right entry point and build a focused approach around it.