by The Hand
Questions are key to any successful social interaction. They open up conversations and help to develop rapport. By asking more questions, you show interest and find out new things. Take dating, for example. No one wants to sit opposite their date and be talked at all night. You want your date to ask about you and the things you care about, as much as you want to hear about them. New business is really no different.
by The Hand
Many of us struggle with the notion of ‘selling’. We don’t want to be seen as salespeople because it feels a bit grubby, for some reason. Yet, each of us do sell every single day. When we want to get a new idea across in a creative brainstorm, that’s selling. When we want to persuade our partner to go on that camping trip to the Lakes, we’re selling. When we try to convince our little ones to eat their broccoli, that’s selling. So, why do we get a bit uncomfortable about it when it comes to ‘selling’ in a new business context?
by The Hand
I was recently chatting to a few colleagues at the Design Business Association (DBA) and the conversation turned to gender equality. As the owner and founder of an all-female business, they asked me to share my thoughts in an article they published yesterday.
COVID-19 has turned everything upside down. It’s revolutionised the way in which we work; possibly forever. And it’s presenting some really exciting ways in which the design sector can address ingrained and outdated practices. In a week where we have both International Women’s Day and a return to school for pupils, what a timely moment to look at ways in which changes to our workplace practices could benefit working parents, and in fact, us all.
by The Hand
In a sea of other creative agencies, it can sometimes be really difficult to stand out. Yes, your work will do some of the heavy-lifting but it certainly can’t do it all. So, it’s important that you differentiate yourself and give clients a reason to engage with you over others.
by The Hand
One question we get asked almost daily by creative agency owners is whether to employ someone internally to do new business or whether they should work with a new business agency. Although it’s a tricky one for us to answer, given what we do, it is an interesting area to explore.
by The Hand
From time to time, we’ve all be caught off guard by what seems like the most basic of questions. You’ve done your homework, you’ve prepared and researched for your new business meeting and you feel ready to tackle the world head on.
And then you get ‘the question.’