The Hand Talks

What does good new business follow-up look like?

by The Hand

Having worked with creative agencies of all sizes for over 20 years, we’ve become adept at spotting where existing new businesses processes could be improved. And one of the areas that often comes up in our discussions is ‘the follow-up’.

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Time Well Spent

by The Hand

Relationships are important in our family and social lives; they are also just as key in agency new business. But what are the essential ingredients to creating long and sustained relationships with new clients?

 

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Questions can be the answer

by The Hand

Questions are key to any successful social interaction. They open up conversations and help to develop rapport. By asking more questions, you show interest and find out new things. Take dating, for example. No one wants to sit opposite their date and be talked at all night. You want your date to ask about you and the things you care about, as much as you want to hear about them. New business is really no different.

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