by The Hand
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?
by The Hand
It can be so easy to get sucked into the day to day of running an agency, or working on client briefs, to then forget to produce case studies of your most recent work. It is often only when a pitch request comes in that you find yourself scrabbling around to produce one that is most relevant. It’s time to stop doing that and get ahead of the game…
by The Hand
How often have you really stopped to ask your clients how they’ve found working with you?
If the answer is ‘never’ or ‘not that often’, it might be time to look at this…
by The Hand
If you haven’t had to go out and seek new clients for your creative agency before, it can be hard to know where to start. Even for the most experienced agencies out there, you don’t always have the time to step back and question whether what you’re doing on the new business front is effective.
by The Hand
Having worked with creative agencies of all sizes for over 20 years, we’ve become adept at spotting where existing new businesses processes could be improved. And one of the areas that often comes up in our discussions is ‘the follow-up’.
by The Hand
When it comes to agency new business, we can be very focused on getting a ‘yes’. It’s our whole reason to engage and what we put all our energy into.