The Hand Talks

In today’s world convenience is everything, which has given rise to the ‘one stop shop’ idea. The world of the creative and digital agency has been no different, with more and more agencies turning their hands to a host of different skills in the pursuit of meeting their clients’ needs.

The last two years have forced us all to question absolutely everything: what we do, how we do it, how we run our businesses and what we want life to be like in the future.

So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?

It can be so easy to get sucked into the day to day of running an agency, or working on client briefs, to then forget to produce case studies of your most recent work. It is often only when a pitch request comes in that you find yourself scrabbling around to produce one that is most relevant. It’s time to stop doing that and get ahead of the game…

How often have you really stopped to ask your clients how they’ve found working with you?
If the answer is ‘never’ or ‘not that often’, it might be time to look at this…