The Hand Talks

Sometimes we’re so busy with trying to attract new clients that we overlook the warmest route to new business: through our existing clients.

We’ve already hit the ground running in 2023 and are having some great conversations right now with creative and digital agencies about their new business plans for the next twelve months.

We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.

But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.

We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?

This week marks Mental Health Awareness week and gives us an important opportunity to sit back and reflect on how we can all do more to improve our own mental health and support others.