The Hand Talks

Five things design clients REALLY want (but are probably too afraid to ask)

Keeping clients happy is vital to the success of any design agency. Their endorsement of your services and personal recommendation is the easier and quickest way to win more business. But how do you do it?

We recently asked our clients a question: How do you make your business stand out from the crowd so that people will choose your agency?

Here are the top ten responses that we thought we’d share with you.

It has long been accepted that creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ‘creative’ by trade, whether visually or in the written word, will all see and recognise this, wherever we personally think we may be on the ‘creative’ spectrum.

So, why is it that within the creative agency world, there is little similar reflection about deploying business techniques and processes?

I met Peter Preston at a business networking event recently and was extremely impressed by his down to earth presentation on developing sales teams, so asked him if he’d write a piece for us focusing on the creative industry and I’m delighted that he agreed to do so.

There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.

However, one of the golden rules that is often over-looked is just simple plain old preparation.