Approach & Services

We specialise in helping creative agencies grow.

At The Hand, we are not just consultants – we are your partners in growth. We tailor our services to your specific needs and collaborate with you at every stage. Let’s work together to unlock new opportunities and drive your business forward. Whether you’re just starting out or are a well established agency looking to expand, we’re here to support your journey towards success.

Our approach

We specialise in helping creative, digital and marcomms agencies connect and resonate with the right audiences. Whether you’re aiming to grow your business domestically or expand internationally, we are passionate about helping you achieve your goals. Our approach is personal and targeted. We concentrate on engaging closely with a select group of prospects, building strong relationships, and understanding their key challenges. This way, we not only secure qualified opportunities such as meetings, briefs, and projects but also ensure your team is equipped with the skills to sustain growth.

However, generally we start with a three-stage process:

1

Working alongside you to assess your business goals then developing a new business plan that is line with your business objectives

2

Writing a roadmap and fulfilling on these plans to create robust opportunities in the form of meetings, briefs and pitches

3

Collaborating closely with you to nurture these leads and develop them into new business

Our services

What we do


We believe that new business development is at the heart of every successful agency or organisation. We’re here to help you unlock new opportunities with strategies that are thoughtfully crafted and uniquely tailored to your needs. Our approach is all about getting to know your business inside and out, understanding the market dynamics you face, and recognising the needs of your clients. We work hand-in-hand with you to develop strategies that not only meet your business goals but also align perfectly with your potential. This means we take the time to dive deep, to analyse and stay ahead, ensuring that every step we take together is a step towards success.

  • New Business Development

    We develop and implement strategies that open up new market opportunities. Our targeted approach helps you identify and engage with high-potential clients and lucrative markets, driving growth and expanding your reach.

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  • Lead Generation

    We create bespoke sales pipelines that maintain a steady flow of quality leads. Our proven methods ensure that the leads we generate are well-positioned to convert into loyal customers.

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  • Business Development

    We work closely with you to streamline your business processes and establish valuable partnerships. Our aim is to create opportunities that foster long-term growth and success, both externally and within your organisation.

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  • Training and Coaching

    Our training programmes empower your team with the necessary skills to excel. We offer comprehensive coaching for creative professionals, enhancing their business acumen, communication skills, and commercial awareness.

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  • Event Management

    We assist you in leveraging events—whether virtual or physical—to promote growth and enhance your brand presence. From planning to follow-up, we ensure that every event aligns with your business objectives and creates a lasting impact.

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  • Research & Data

    Utilising the latest tools, we provide actionable insights that give you a competitive edge. Our data-driven approach helps you make informed decisions, optimise marketing campaigns, and improve customer experiences.

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  • Client Interviews

    We conduct bespoke client interviews to gather valuable feedback, helping you refine your offerings and strengthen your market position. This process not only enhances client relationships but also uncovers new business opportunities.

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We can offer all levels of consultancy support; from the initial in-depth analysis of your strengths through to how you tackle a pitch process.

Our programme of communications training, mentoring and support can help new business professionals, account management teams and agency owners all build their new business skills.

A successful outcome will mean your team are all well equipped to deal with the challenges and opportunities ahead.

Let us help your business

Testimonials

What our clients are saying

Working with Natasha and Alex at The Hand is a delight! They offer really tailored support and provide valuable expertise on how to approach our new business activity. Their knowledge and experience has been a huge help to us and they’ve become part of our team. With them, there’s no pushiness, no one-size fits all and no excuses. They’re all about delivering! Furthermore, they’re a joy to work with.

— Client Services Director, Top 100 Creative Agency, Bermondsey, London

Working with the team at The Hand is refreshing and just how different The Hand’s approach is to other new business outfits has surprised us – the consultancy and activity that The Hand is providing and have seen some very positive results, and just 6 months into our relationship.

— Director, Brand and Design Agency, Clerkenwell, London

We’ve been working with The Hand for just 6 months and we’ve had really positive results. A string of meetings with relevant, interested clients that are willing to share their challenges and objectives with us and have the appetite to buy. And from these meetings we have one new client on board and have submitted two further proposals. All going well we could be looking at £150K+ in the pipeline. The Hand don’t just make calls; they research and define the right contacts, build rapport, and tailor our proposition based on an understanding of their needs. So when we get to sit down face to face with a prospective client, they already know us, and we know them – so we’re pretty much ready to do business. We get a great deal from The Hand – the experience, commitment and commercial clout of a business development director, with the energy, enthusiasm and confidence of a self-driven pro who knows their game. I’m sure if we tried to do this in house we’d need to employ two people – so why bother – Natasha wins hands down.

— Joint MD, Creative Communications Agency, Winchester

The Hand are instrumental in our business development. Natasha’s sound strategic advice and experience over the past 3 years has shaped us a robust lead generation strategy that delivers results. Alex demonstrates a perfect pairing of tenacity with a friendly tone. She understands and reflects our company value and ethos when speaking with prospects, resulting in quality meetings. The business continues to grow.

— MD, Brand Design Agency, Leicester

The team at The Hand have quickly understood my business and have swiftly delivered results. Their kind and professional focus on long term and short term strategic business goals have delivered me results from the outset. They are my best kept business secret.

— Founder & Creative Director, Brand Design Consultancy, Southwark London

Working with The Hand has been a true pleasure and instrumental in helping us develop our new business activity, particularly in new territories. They are flexible in their approach and have adapted to suit our requirements, while always retaining their personal, positive and authentic manner.

— Global Brand Director, Global Strategy & Logistics Firm, London, Ireland, Scotland, Canada, USA, Hong Kong & Australia

Running a business can be a lonely task – with so many decisions to be made on a daily basis and invariably only your instinct to rely on. So for me, the most significant thing Natasha has done is reset my business in terms of both the marketplace we’re aiming to attract and how we fit in the context of the broader design business world. I’ve found the counsel invaluable. We’re midway through putting all the thought process into practice. I can’t wait to see how it turns out.

— Owner-Director, West London Design Agency