The art of conversation

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

The art of conversation

This reflection on the capabilities of AI also brings to mind a conversation from earlier this year on The Fuel Podcast. Keith Smith of The Advertist and I, along with Peter Meikle, Partner and Head of News & Media Relations EMEA at PR agency FleishmanHillard UK, engaged in a thought-provoking discussion about the art of conversation… We explored a growing concern: as we increasingly rely on digital communication, are we losing the essential skills of human conversation and relationship-building?

Sometimes the efficiencies of technology can overshadow the personal touch that fosters genuine connection and trust. In business development, these connections are vital. People want emotional depth and authenticity from interactions. It’s crucial to be mindful of the importance of the human touch in any communication.

Have a listen to this podcast: https://marketingpodcasts.net/2024/01/keith-smith-talking-to-strangers/

Other News

The Power of Quality Data in Prospecting: A Game-Changer for Creative Agencies
by The Hand 19th November, 2024

In the fast-paced world of creative agencies, where every pitch is a potential game-changer, the role of quality data in prospecting can’t be overstated. For agencies striving to stay ahead of the curve, harnessing the power of good data can mean the difference between a successful client acquisition and a missed opportunity.

What do your clients really think?
by The Hand 7th January, 2022

How often have you really stopped to ask your clients how they’ve found working with you?
If the answer is ‘never’ or ‘not that often’, it might be time to look at this…

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