The art of conversation

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

by The Hand 2nd August, 2024

This reflection on the capabilities of AI also brings to mind a conversation from earlier this year on The Fuel Podcast. Keith Smith of The Advertist and I, along with Peter Meikle, Partner and Head of News & Media Relations EMEA at PR agency FleishmanHillard UK, engaged in a thought-provoking discussion about the art of conversation… We explored a growing concern: as we increasingly rely on digital communication, are we losing the essential skills of human conversation and relationship-building?

Sometimes the efficiencies of technology can overshadow the personal touch that fosters genuine connection and trust. In business development, these connections are vital. People want emotional depth and authenticity from interactions. It’s crucial to be mindful of the importance of the human touch in any communication.

Have a listen to this podcast: https://marketingpodcasts.net/2024/01/keith-smith-talking-to-strangers/

Other News

Questions can be the answer

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by The Hand 23rd March, 2021

Questions are key to any successful social interaction. They open up conversations and help to develop rapport. By asking more questions, you show interest and find out new things. Take dating, for example. No one wants to sit opposite their date and be talked at all night. You want your date to ask about you and the things you care about, as much as you want to hear about them. New business is really no different.

Why Partnering with a New Business Agency Could Be the Best Move for Your Creative Agency

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by The Hand 10th March, 2025

Let’s chat new business development.

We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.

But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.

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