The art of conversation

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

The art of conversation
by The Hand 2nd August, 2024

This reflection on the capabilities of AI also brings to mind a conversation from earlier this year on The Fuel Podcast. Keith Smith of The Advertist and I, along with Peter Meikle, Partner and Head of News & Media Relations EMEA at PR agency FleishmanHillard UK, engaged in a thought-provoking discussion about the art of conversation… We explored a growing concern: as we increasingly rely on digital communication, are we losing the essential skills of human conversation and relationship-building?

Sometimes the efficiencies of technology can overshadow the personal touch that fosters genuine connection and trust. In business development, these connections are vital. People want emotional depth and authenticity from interactions. It’s crucial to be mindful of the importance of the human touch in any communication.

Have a listen to this podcast: https://marketingpodcasts.net/2024/01/keith-smith-talking-to-strangers/

Other News

What do clients look for in an agency partner?

What do clients look for in an agency partner?

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by The Hand 12th July, 2022

We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.

But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.

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