Linking-In with Keith & Natasha: Agencies & “Purpose”
In the news: Parkrun and phone boxes that power cars.
Interview with Jayne Noblet of The Collaborators – What does it mean to be a B Corp?
How to obtain B Corp status
B Corp and the Food and Drink industry
How B Corp helps you win new clients
Should B Corp be adopted by the Government?
Missed climate goals and targets
Unilever’s change of purpose strategy
We’ve said it before; new business activity is a little bit like dating. Before you commit, there’s a period of checking each other out to make sure you’re a good potential match. Too often, we approach new business interactions with a standard approach or deck.
But, what we need to do is firmly put ourselves in our clients’ shoes and make sure we think about what they need and want to know, before taking the next step.
The creative and marketing industry is growing at an exponential rate, which means the competition is fierce. New agencies are popping up every day, each promising to provide innovative solutions for their clients.
So how do you ensure your agency stands out and attracts the right clients?