Event Support /
Management

Thought-leadership led events that create meaningful commercial conversations.

Strategic events play an important role in building relationships, strengthening credibility and opening high-value conversations.

At The Hand, we support creative agencies with the strategic planning and commercial thinking that sits behind successful events. Our focus is on ensuring events contribute meaningfully to new business development – not just visibility or attendance.

Strategic event planning, not logistics

We work alongside your team to shape the strategic direction of client-owned events, including virtual gatherings, roundtables, seminars and conference participation. Our role focuses on the thinking, structure and commercial intent behind the event, while logistical and production delivery remains with you.

This includes helping you clarify objectives, define the audience and ensure each event supports wider business development goals.

Creating events that spark meaningful relationships

We support the ideation and development of event themes, narratives and content that resonate with the right decision-makers. This may involve shaping discussion topics, structuring agendas or curating conversations that encourage participation, insight and connection.

The aim is to create environments where meaningful dialogue can take place – supporting relationship building and long-term commercial value.

Maximising impact before, during and after events

Events do not begin on the day or end when attendees leave.

We help agencies plan how to maximise impact across the full lifecycle of an event. This can include preparing messaging and talking points ahead of time, advising on how to approach conversations during the event, and supporting structured post-event follow-up.

Post-event activity is often where the real value lies. Our approach focuses on maintaining momentum, nurturing relationships and converting interest into qualified opportunities.

A considered, commercial approach to events

We believe events should be purposeful, well-targeted and aligned to your broader new business strategy.

Partnering with The Hand means bringing strategic discipline and commercial clarity to your event activity – ensuring every event supports your wider growth objectives.

We help ensure events move beyond attendance and deliver meaningful outcomes.

Get in touch with us today to discuss how event support could fit into your wider new business strategy.

Event Support FAQs

Do you manage event logistics and production?

No. Our role focuses on the strategic and commercial aspects of events. We work alongside your team, who retain responsibility for logistics, venues and production.

What types of events do you support?

We support a range of formats including virtual events, roundtables, seminars, conference attendance and thought-leadership-led gatherings.

How do events support new business development?

Events create opportunities for meaningful conversations and relationship building. When aligned with clear strategy and follow-up, they can play a valuable role in generating qualified opportunities.

Do you support post-event follow-up?

Yes. Post-event activity is a critical part of our approach. We help structure follow-up and engagement to maintain momentum and convert interest into opportunities.

Is event support suitable if we already run events?

Absolutely. Many agencies already run events but want to increase their commercial impact. Our role is often to bring greater focus, structure and alignment to existing activity.

Events are most effective when aligned with clear business development strategy, lead generation and follow-up.

We help agencies ensure events sit within a wider new business framework, supporting campaigns, relationship building and long-term growth.