The Hand provides hands-on new business support to help creative agencies open opportunities, build momentum and convert conversations into a high-quality pipeline. Our role is to work alongside you, bringing structure, focus and consistency to new business activity that is often fragmented or reactive.
We begin by understanding your proposition, priorities and commercial goals. From there, we help translate strategic intent into practical new business activity that is aligned, targeted and purposeful.
This typically includes:
New business is rarely linear. We support agencies in managing opportunities at different stages, helping ensure promising conversations are progressed rather than lost. This includes nurturing warm leads, advising on next steps and maintaining consistency across touchpoints.
Our consultants work closely with your team, acting as an extension of your business. This hands-on approach allows us to respond quickly, adapt activity and maintain focus as priorities and market conditions shift.
The emphasis is always on relevance, timing and quality – building a pipeline that reflects genuine opportunity rather than inflated activity.
If you want practical, hands-on support to strengthen your new business pipeline and convert opportunity into momentum, we’d be happy to talk.
Case Study: Sector Specialism Campaign for an Ambitious Advertising Agency
An Advertising Agency Building Authority in FMCG and DTC. A mid sized independent advertising agency wanted to grow within the FMCG and direct to consumer space but lacked a structured business development approach. The Hand partnered with the founders to define a strong, insight driven point of view on modern advertising effectiveness.
We developed a sector specific thought leadership paper and translated it into a sequenced engagement campaign delivered across email, phone and LinkedIn. The campaign built towards a virtual roundtable designed to bring senior marketers together around shared challenges and opportunities.
The event acted as both a showcase of strategic thinking and a catalyst for deeper one to one conversations. Our structured post event process ensured interest converted into tangible commercial opportunities.
Impact:
• Engagement with 300 FMCG and DTC senior marketing leaders
• 16 participants at the roundtable
• 4 qualified opportunities within four months
• Projected revenue uplift of over £350,00
• Strengthened positioning as an authority on advertising effectiveness
The Hand enabled the agency to stand out with a clear, commercially relevant point of view that resonated deeply with decision makers.
What our clients think: CGO, UK & EMEA, Brand Design Consultancy
‘The Hand have helped us deep dive into our strengths and step into new territories – both internationally and into new markets. I can’t praise enough their energy and their fresh thinking… And as promised, they deliver a tailored service for our specific marketing and new business needs. In addition to lead gen, they’ve helped to sustainably regulate and shape our social media activity on LinkedIn.’
What our clients think: MD, Brand Design & Digital Agency Leicester
‘The Hand are instrumental in our business development. Natasha’s sound strategic advice over a number of years has shaped us a robust lead generation strategy that delivers results.
The team demonstrate a perfect pairing of tenacity with a friendly tone. They understand and reflect our company value and ethos when engaging with prospects, resulting in quality meetings that drive opportunities and new client wins.’
Let’s work together to unlock new opportunities and drive your business forward.
Get in touch with us today to schedule a call and explore how we can help you achieve your business goals.
For us, new business development is the hands-on work that turns opportunity into an active pipeline. It focuses on progressing conversations, supporting meetings, proposals and follow-ups, and maintaining momentum across multiple opportunities.
Lead generation focuses on opening conversations and booking qualified meetings. New business development builds on that activity, helping manage opportunities, support proposals and meetings to move conversations forward toward conversion.
Yes. We support agencies with meetings, proposals, pitch preparation and follow-up. We help ensure opportunities are progressed clearly and consistently, rather than stalling or being lost.
Yes. Our consultants work closely with your team and often act as an extension of your business. This hands-on approach allows us to respond quickly, adapt activity and maintain focus as priorities change.
Absolutely. Many agencies come to us with activity already underway. Our role is often to plugin and bring structure, focus and consistency to existing efforts, helping turn fragmented conversations into a coherent pipeline.
Engagements vary depending on your needs. Some agencies work with us around specific growth phases or opportunities, while others value ongoing support to maintain momentum and focus over time.
New business activity works best when aligned with clear business development strategy and focused lead generation. We ensure these services work together rather than in isolation.
This approach is best suited to creative agencies that value quality over volume and want practical, hands-on support to build a sustainable pipeline, rather than chasing short-term wins.
New business activity works best when aligned with clear business development strategy and focused lead generation.
We help agencies ensure new business efforts are connected, consistent and commercially effective rather than operating in isolation.