What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…
The Advertist is the UK’s first independent resource for new business professionals. Managing Director of The Advertist Keith Smith kindly invited me to engage in a podcast to gain my thoughts on common beliefs around new business/sales.