What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?
It’s easy to walk away from a new business meeting thinking it went well. But how often do you consider whether you ‘closed’ as well as you could have done?