What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
I was chatting recently with Keith Smith at The Advertist about the impact of and perception of AI – we all know what a hot topic it is! It got me thinking a lot about AI’s positives and limitations in the context of both agency life and in business development…
So, here we are again… Lockdown 2.0: the sequel.
Whilst there’s a certain amount of déjà vu, we haven’t been caught totally off guard like the first time around. Creative agencies have adjusted better to working remotely and have the experience and tools to ensure that it’s now just ‘business as usual’.
And because we know that this could well be how life has to be for the coming months ahead, we’re all a bit more in control and a bit less afraid.