WEBINAR: Business development from strategy to execution, Thursday 20 May 2021, 13:00 – 15:00 BST

The Hand are delighted to be leading this webinar hosted by Creative England aimed at any individual who is thinking about starting up a business or venturing into the freelance world.

WEBINAR: Business development from strategy to execution, Thursday 20 May 2021,  13:00 – 15:00 BST

In this online webinar Natasha Ellard-Shoefield will be providing you with the tools and knowledge to win new business and develop successful client relationships. She will focus on key elements of ‘Business Development’ and how to execute it effectively:

1. Which markets/sectors of targets do you want to approach for new business?

2. Sourcing your data, researching the correct contacts and turn targets into leads

3. Value proposition, identifying your hook, positioning and taking it to market

4. Developing a strategic roadmap/plan

5. How to get your quick wins in business

If you’re interested in attending, you can register here.

The webinar is part of the ‘Jumpstart your Business‘ online webinar series, delivered by Ideate Manchester covering different essential topics on how to efficiently start up your own creative business.

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That Crucial Human Touch in B2B Sales
by The Hand 18th August, 2023

In the complex arena of B2B sales and marketing, personalisation is the absolute cornerstone of successful engagement. The development of AI has undoubtedly reshaped how businesses approach marketing and sales, offering unprecedented efficiency in certain tasks. However, it’s vital to debunk the notion of AI being able to achieve successful personalisation and connection all on its own. It can’t.

Whilst AI can expedite processes, it fundamentally lacks the depth of human understanding of language nuances and emotion. Let’s delve a bit more into the symbiotic relationship between human expertise in personalisation and AI efficiency as a tool in the complex B2B world. Because whilst it’s clear it can make the process more efficient, what I see no evidence for is how AI can replace the human touch. I just don’t believe it can right now.

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