As insight gathering and desk research are a fundamental element of the new business process – swiftly followed by qualification and proposition outreach – a service that we draw on regularly when preparing to commence campaigns for our clients is The Advertist.
This is the UK’s first independent resource for new business professionals. Managing Director of The Advertist Keith Smith kindly invited me to engage in a podcast to gain my thoughts on common beliefs around new business/sales.
Listen below to hear my chosen subjects and thoughts on a variety of common perceptions, such as:
- Giving away too much too soon;
- It’s all about the meetings (and levels of);
- Plug-in sales;
- Instant results;
- Selling as get-rich-quick scheme
I hope you find my myth-busting interesting, it comes from both in-house and consultancy experience and is heartfelt. I am passionate about helping design and creative businesses grow in a sustainable way.
