It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
The last two years have forced us all to question absolutely everything: what we do, how we do it, how we run our businesses and what we want life to be like in the future.
New business isn’t just about winning a new client – it’s about forming lasting partnerships that foster trust and loyalty. In the creative and marketing world, client relationships can make or break your agency. But how can you build and nurture relationships that lead to continuous growth?