It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
My contribution is…
Spend half a day prior to your Christmas party to assess the successes you’ve had through the year – your wins and traction. Devise and plan a new ‘test and learn’ campaign to drive momentum in the new year. Boost off 2019 with an approach that deeply connects with your audience(s).
There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.
However, one of the golden rules that is often over-looked is just simple plain old preparation.
In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.