Jane Wilkins

In a sea of other creative agencies, it can sometimes be really difficult to stand out. Yes, your work will do some of the heavy-lifting but it certainly can’t do it all. So, it’s important that you differentiate yourself and give clients a reason to engage with you over others.

I met Peter Preston at a business networking event recently and was extremely impressed by his down to earth presentation on developing sales teams, so asked him if he’d write a piece for us focusing on the creative industry and I’m delighted that he agreed to do so.