Jane Wilkins

One question we get asked almost daily by creative agency owners is whether to employ someone internally to do new business or whether they should work with a new business agency. Although it’s a tricky one for us to answer, given what we do, it is an interesting area to explore.

There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.

However, one of the golden rules that is often over-looked is just simple plain old preparation.