How to boost new business and build a culture of growth in your creative team
by The Hand
The idea of ‘growth’ shouldn’t just be confined to just a few senior directors within a business. It should be part of the very fabric of an agency and part of everyone’s day to day.
Creating a culture of new business growth within your creative team doesn’t have to be a daunting task. In fact, it can be the spark that keeps your agency thriving! Here’s how you can do it:
- Encourage idea sharing: Make it a habit to hold regular brainstorming sessions on new business where everyone, from juniors to seniors, can pitch their wildest ideas. The best growth often comes from unexpected places.
- Celebrate wins, big and small: Whether it’s landing a new client or just getting a meeting with a prospective one, celebrate it! This not only boosts morale but also sets a positive tone for continuous effort and makes people feel part of the process.
- Incentivise: Offer rewards or recognition for team members who go the extra mile in seeking out new business opportunities. This creates a healthy competition and drives motivation.
- Foster collaboration: Encourage cross-department collaboration. Sometimes, the best business ideas come when creatives, strategists, and account managers all put their heads together.
- Provide learning opportunities: Invest in workshops or courses on business development. Or if you work with a new business agency then enlist their help on training. Empowering your team with the right skills can make them feel more confident in contributing to growth efforts.
Remember, building a culture of growth is all about nurturing curiosity, collaboration, and celebrating every step forward. When your team feels involved and valued, they’ll naturally contribute to the agency’s success.