The art of conversation

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

by The Hand 2nd August, 2024

This reflection on the capabilities of AI also brings to mind a conversation from earlier this year on The Fuel Podcast. Keith Smith of The Advertist and I, along with Peter Meikle, Partner and Head of News & Media Relations EMEA at PR agency FleishmanHillard UK, engaged in a thought-provoking discussion about the art of conversation… We explored a growing concern: as we increasingly rely on digital communication, are we losing the essential skills of human conversation and relationship-building?

Sometimes the efficiencies of technology can overshadow the personal touch that fosters genuine connection and trust. In business development, these connections are vital. People want emotional depth and authenticity from interactions. It’s crucial to be mindful of the importance of the human touch in any communication.

Have a listen to this podcast: https://marketingpodcasts.net/2024/01/keith-smith-talking-to-strangers/

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Time Well Spent

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by The Hand 31st March, 2021

Relationships are important in our family and social lives; they are also just as key in agency new business. But what are the essential ingredients to creating long and sustained relationships with new clients?

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