How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
The idea of ‘growth’ shouldn’t just be confined to just a few senior directors within a business. It should be part of the very fabric of an agency and part of everyone’s day to day.
