How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.
However, one of the golden rules that is often over-looked is just simple plain old preparation.
