What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
Does your agency’s name influence its destiny?
From time to time, we’ve all be caught off guard by what seems like the most basic of questions. You’ve done your homework, you’ve prepared and researched for your new business meeting and you feel ready to tackle the world head on.
And then you get ‘the question.’