What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
In today’s world convenience is everything, which has given rise to the ‘one stop shop’ idea. The world of the creative and digital agency has been no different, with more and more agencies turning their hands to a host of different skills in the pursuit of meeting their clients’ needs.
So, you’ve decided you want to take on a new business role in a creative agency? Maybe you’re a company director who’s decided to take business development into your remit? Or perhaps you’re an account manager who wants to take more of an active role in new business activity. So, if you’ve never done it before, where exactly do you start?