Coming out of the crazy year that was 2020, it’s fair to say that we could all do with some pointers on how we approach this new year.
The Design Business Association asked their panel of experts in industry for some top tips and our MD, Natasha Ellard-Shoefield, was delighted to contribute. For the full article and incredibly useful advice, please click here.
We’ve already hit the ground running in 2023 and are having some great conversations right now with creative and digital agencies about their new business plans for the next twelve months.
Many of us struggle with the notion of ‘selling’. We don’t want to be seen as salespeople because it feels a bit grubby, for some reason. Yet, each of us do sell every single day. When we want to get a new idea across in a creative brainstorm, that’s selling. When we want to persuade our partner to go on that camping trip to the Lakes, we’re selling. When we try to convince our little ones to eat their broccoli, that’s selling. So, why do we get a bit uncomfortable about it when it comes to ‘selling’ in a new business context?