It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
If you’re in the UK creative agency scene, you know the thrill of landing a big project and the anxiety of wondering if your sales pipeline is actually going to deliver. We’ve all been there… looking at that shiny list of potential clients and wondering, is this going to convert into actual work or is it just a pipe dream?
How often have you really stopped to ask your clients how they’ve found working with you?
If the answer is ‘never’ or ‘not that often’, it might be time to look at this…