It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?
Let’s chat new business development.
We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.
But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.