It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
My contribution is…
Spend half a day prior to your Christmas party to assess the successes you’ve had through the year – your wins and traction. Devise and plan a new ‘test and learn’ campaign to drive momentum in the new year. Boost off 2019 with an approach that deeply connects with your audience(s).
Many of us struggle with the notion of ‘selling’. We don’t want to be seen as salespeople because it feels a bit grubby, for some reason. Yet, each of us do sell every single day. When we want to get a new idea across in a creative brainstorm, that’s selling. When we want to persuade our partner to go on that camping trip to the Lakes, we’re selling. When we try to convince our little ones to eat their broccoli, that’s selling. So, why do we get a bit uncomfortable about it when it comes to ‘selling’ in a new business context?
The last two years have forced us all to question absolutely everything: what we do, how we do it, how we run our businesses and what we want life to be like in the future.